2018 Winner

ACE Bakery

ACE Bakery branded environment

Jacknife

BronzeDesign - Graphics

What good is working for a bread company if you can’t stare at sumptuous baked goods all day long? To revamp its corporate offices, Ace Bakery asked its head chef to create 32 kinds of baked bread, which were then shot and displayed across the office. Bread images were displayed alongside Pinterest-worthy and pun-friendly sayings (like, “Nothing worth having comes easy... Freshly baked... You’re so kneady,”) and aptly named conference rooms (Ciabatta).

Creative Director: Mike Kelar
Associate Creative Director: Kim Norwich
Designer: Lucas Young
Project Manager: Helaena Parkes