2018 Winner
The Salvation Army
Poverty Isn't Always Easy to See
GREY Canada
BronzeRadio - Campaign
Choir (singing): Beautiful Hair Goods at Tina’s!
Woman: At Tina’s Beauty Salon, we’re offering big savings to get your hair holiday ready.
Choir: Discounted cuts because dad is sick again...
Woman: Please. Hurry in to book your appointment today.
Choir: Now she can’t afford rent and his medical bills.
VO: Poverty isn’t always easy to see.
This Christmas, donate to help those in need at SalvationArmy.ca
Helen Pak (Chief Creative Officer), James Ansley (Executive Creative Director), Joel Arbez ((Executive Creative Director), Sara Radovanovich (Writer), Perle Arteta (Art Director), Vanessa Birze (Integrated Producer), Siobhan Doyle (Account Supervisor), Jean–Claude M. Kikongi (Strategic Planner), VaporRMW (Audio House), Dustin Anstey (Director/Producer), Kat Stewart (Executive Producer)