2018 Winner
Patience Fruit & Co
Patience
lg2
SilverDigital - Online Display Single
With a name like Patience, it’s only fitting that the brand would create a campaign that requires virtuous restraint from its customers. People who watched an ad from the fruit company were rewarded for sticking around, patiently waiting before closing the ad. The full-page display showed cranberries slowly moving down the screen and as the fruit pile grew, so too did the discount. If the cranberries made it to the top of the page, audiences were rewarded with a free product.
Creative Director : Luc Du Sault - lg2
Writer : Andrée-Anne Hallé - lg2
Art Director : Luc Du Sault - lg2
Graphic Designer : Sonia Delisle - lg2
Experience user : Pier-Olivier Léonard - lg2
Numeric strategy : Pier-Olivier Léonard - lg2
Strategy : Christine Larouche - lg2
Account director : Marie-Christine Huppé - lg2
Agency producer : Lina Piché - lg2 & Mélanie Bruneau - lg2
Mac artist : David Boivin - lg2
Illustration : David Boivin - lg2
Media strategy : Danick Archambault - Jungle Media & Évelyne Poupard - Jungle Media
Production director : Julie Pichette - lg2
Writer : Andrée-Anne Hallé - lg2
Art Director : Luc Du Sault - lg2
Graphic Designer : Sonia Delisle - lg2
Experience user : Pier-Olivier Léonard - lg2
Numeric strategy : Pier-Olivier Léonard - lg2
Strategy : Christine Larouche - lg2
Account director : Marie-Christine Huppé - lg2
Agency producer : Lina Piché - lg2 & Mélanie Bruneau - lg2
Mac artist : David Boivin - lg2
Illustration : David Boivin - lg2
Media strategy : Danick Archambault - Jungle Media & Évelyne Poupard - Jungle Media
Production director : Julie Pichette - lg2