2018 Winner
Les Producteurs de lait du Québec (Fromages d'ici)
Italy
lg2
BronzePress - Magazine Single
Many people probably think award-winning cheese comes from far-flung, exotic places like France or Italy. But did you know Québec also has some tasty Gouda, goat cheese and Cheddar? A magazine campaign from the Québec milk producers encourages people to “Trust Your Taste” with cheeky ads that feature caricatures with their tongues gravitating towards cheese from La Belle Province.
Creative Director : Luc Du Sault - lg2
Writer : Luc Du Sault - lg2
Art Director : Jean Lafrenière - lg2
Strategy : Catherine Darius - lg2 & Christine Larouche - lg2
Account director : Christine Larouche - lg2
Account managers : Marie-Christine Huppé - lg2 & Félix Blanchet-Lévesque - lg2
Mac artists : Marc Rivest - lg2 & David Boivin - lg2
Agency producer : Janie Delorme - lg2
Illustration : Shed
Media strategy : Maeva Tapea - Touché !, Marianne Courchesne - Touché ! & David Audet-Simard - Touché !
Writer : Luc Du Sault - lg2
Art Director : Jean Lafrenière - lg2
Strategy : Catherine Darius - lg2 & Christine Larouche - lg2
Account director : Christine Larouche - lg2
Account managers : Marie-Christine Huppé - lg2 & Félix Blanchet-Lévesque - lg2
Mac artists : Marc Rivest - lg2 & David Boivin - lg2
Agency producer : Janie Delorme - lg2
Illustration : Shed
Media strategy : Maeva Tapea - Touché !, Marianne Courchesne - Touché ! & David Audet-Simard - Touché !