In the vein of retro travel posters, Salvation Army rolled out a trio of print ads aiming to shine a light on the hidden issues of poverty in Canada. The first features a family living on a run-down farm in a rural community, highlighting that 1 in 10 Canadians live in poverty; the second highlights a family packing up their Toronto home to their car to demonstrate that more than 225,000 Canadians experience homelessness each year; while the third showcases a maritime community food bank packed to the rafters.