2018 Winner

La Société de l’assurance automobile du Québec

Reaction time

lg2

SilverPublic Service - Radio Single

VO: If you’ve used marijuana, don’t drive. Because marijuana slows down your reaction time.
* long pause
Man (laughing): No it doesn’t!
VO: Yes it does.
* long pause
Man: No way.
VO: Yes way.
* long pause
Man: Does not.
VO: Does too.
* long pause
Man (chuckling): Nooo.
VO: Yes.
Marijuana slows down reaction time.
A message from the La Société de l’assurance automobile du Québec.
Man (laughing): Noooo.

Creative Director : Luc Du Sault - lg2
Writer : Nicolas Boisvert - lg2
Art Director : Luc Du Sault - lg2
Strategy : Catherine Darius - lg2, Mireille Côté - lg2, Alexandra Laverdière - lg2
Account director : Alexandra Laverdière - lg2
Account manager : Roxanne Dupont - lg2
Agency producer : Claudia Lemire - lg2
Sound design : Denis-Éric Pedneault - BLVD
Media strategy : Touché !