2018 Winner
Hockey Hall of Fame
Real Reality
McCann Canada
SilverPublic Service - Television Single
Not everyone has been bitten by the VR bug – in fact, the Hockey Hall of Fame wants to remind people of the power of what it calls “Real Reality.” A TV spot features a gaggle of tourists wandering the museum’s centennial exhibit wearing what looks to be VR goggles, before it’s revealed that there’s no “virtual” in this reality. Be amazed at actually seeing Sydney Crosby’s gloves and wonder at Toews #19 jersey – in real life, no less.
Darren Clarke (Chief Creative Officer, McCann Canada)
Scott Johnson (Creative Director, McCann Canada)
Mike Shuman (Senior Copywriter, McCann Canada)
Olia Dallimore (Producer, McCann Canada)
Megan Flett (Producer)
Ben Hurst (Director, Partners Film)
Dave Thomas (Director, Partners Film)
Gigi Realini (Executive Producer, Partners Film)
Sandy Kelly (Head of Production, Partners Film)
Andrew Sulliman (Line Producer, Partners Film)
Brian Williams (Editor, Saints Editorial)
Tory Osler (Executive Producer, Saints Editorial)
Paula Hicks (Assistant Editor, Saints Editorial)
Alexander Short (Assistant Editor, Saints Editorial)
Sean Cochrane (VFX Director, The Vanity)
Andrew Exworth (Senior Colorist, The Vanity)
Stephanie Pennington (Executive Producer, The Vanity)
Kayla Baxter (Producer, The Vanity)
Joey Serlin (Music Director, Vapor RMW)
Lindsay Bates (Executive Producer, Vapor RMW)
Scott Johnson (Creative Director, McCann Canada)
Mike Shuman (Senior Copywriter, McCann Canada)
Olia Dallimore (Producer, McCann Canada)
Megan Flett (Producer)
Ben Hurst (Director, Partners Film)
Dave Thomas (Director, Partners Film)
Gigi Realini (Executive Producer, Partners Film)
Sandy Kelly (Head of Production, Partners Film)
Andrew Sulliman (Line Producer, Partners Film)
Brian Williams (Editor, Saints Editorial)
Tory Osler (Executive Producer, Saints Editorial)
Paula Hicks (Assistant Editor, Saints Editorial)
Alexander Short (Assistant Editor, Saints Editorial)
Sean Cochrane (VFX Director, The Vanity)
Andrew Exworth (Senior Colorist, The Vanity)
Stephanie Pennington (Executive Producer, The Vanity)
Kayla Baxter (Producer, The Vanity)
Joey Serlin (Music Director, Vapor RMW)
Lindsay Bates (Executive Producer, Vapor RMW)