2018 Winner

Gain

Angela

Leo Burnett

GoldRadio - Single

VO: Henry spotted her, not with his eyes, but with his nose.
One whiff of that fuzzy green sweater and he knew.
It was his high school crush.
Henry: “ANGELA!” he shouted.
Man: “I’m not Angela dude.”
Henry was confused.
Not Angela explained it was the irresistible scent of Gain laundry detergent.
Henry buried his nose in Not Angela’s sweater and took a big whiff.
Man: “Woah!”
Not Angela felt awkward, but let him do it anyway.
Gain. Seriously good scent.

Chief Creative Officer: Judy John
Creative Director: Judy John
Group Creative Director: Steve Persico
Copywriter: Steve Persico
Agency Producer: Shannon Farrell
Account Director: Tina Obersnel
Account Executive: Abi Berkley
Chief Strategy Officer: Brent Nelsen
Audio House: The Eggplant
Producer: Rocco Gagliese
Coordinator: Nicole Treadgold
Engineer: Nathan Handy