2018 Winner
Public Mobile
Less for Less
Cossette
SilverIntegrated Campaign
Public Mobile is all about saving money, so for its big brand platform “Less for Less,” it really doubled down on the penny-pinching. The mobile co. skipped expensive, slick commercials in favour of unpolished audition tapes; used hand-drawn images on social rather than paying for photography; and bought a single billboard and stacked it with a year’s worth of messaging. Despite the cost-savings, the campaign garnered more than 253 million impressions, while the company saw a 70% increase in activations.
Agency: Cossette
Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Writer: Simon Rogers
Art Director/Designer: Natalie Mathers
Senior Designer: Greg LeBlanc
Agency Producer: Erica Metcalfe
Account Executive: Ali Gayowski
Account Director: Aniesha Farrington
VP, Client Leader: Anabella Mandel
SVP, Director of Client Service: Janis Lindenbergs Director, Strategy: Kevin McHugh
Chief Strategy Officer: Jason Chaney
Production House - Untitled Films Director: Aleysa Young Executive Producer: Lexy Kavluk Producer: Tom Evelyn
Editing House: Rooster
Executive Producer: Melissa Kahn
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade
Online: Alter Ego
Artist: Eric Perrella
Producer: Amanda Lariviere
Casting House: Jigsaw Casting
Casting Director: Shasta Lutz
Audio House: Apollo Music
Executive Producer: Hannah Graham
Engineer: Harry Knazan
Print Production Company: 5Crowd
Media Agency: Cossette Media
Media Planning Supervisor – Alessia Grosso
Senior Digital Manager – Sadie Simon
CLIENT – Public Mobile
Manager, Public Mobile: Catalina Lopez
Senior Marketing Manager, Brand and Communications: Susana Gomes Specialist, Customer Acquisition and Social: Daniel McConnell
Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Writer: Simon Rogers
Art Director/Designer: Natalie Mathers
Senior Designer: Greg LeBlanc
Agency Producer: Erica Metcalfe
Account Executive: Ali Gayowski
Account Director: Aniesha Farrington
VP, Client Leader: Anabella Mandel
SVP, Director of Client Service: Janis Lindenbergs Director, Strategy: Kevin McHugh
Chief Strategy Officer: Jason Chaney
Production House - Untitled Films Director: Aleysa Young Executive Producer: Lexy Kavluk Producer: Tom Evelyn
Editing House: Rooster
Executive Producer: Melissa Kahn
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade
Online: Alter Ego
Artist: Eric Perrella
Producer: Amanda Lariviere
Casting House: Jigsaw Casting
Casting Director: Shasta Lutz
Audio House: Apollo Music
Executive Producer: Hannah Graham
Engineer: Harry Knazan
Print Production Company: 5Crowd
Media Agency: Cossette Media
Media Planning Supervisor – Alessia Grosso
Senior Digital Manager – Sadie Simon
CLIENT – Public Mobile
Manager, Public Mobile: Catalina Lopez
Senior Marketing Manager, Brand and Communications: Susana Gomes Specialist, Customer Acquisition and Social: Daniel McConnell