2018 Winner

Public Mobile

Audition Tapes

Cossette

SilverDigital - Online Film Campaign – Long-Form

Public Mobile is all about saving money, so for its big brand platform “Less for Less,” it really doubled down on the penny-pinching. The mobile co. skipped expensive, slick commercials in favour of unpolished audition tapes; used hand-drawn images on social rather than paying for photography; and bought a single billboard and stacked it with a year’s worth of messaging. Despite the cost-savings, the campaign garnered more than 253 million impressions, while the company saw a 70% increase in activations.

Agency: Cossette
Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Writer: Simon Rogers
Art Director: Natalie Mathers
Senior Designer: Greg LeBlanc
Agency Producer: Erica Metcalfe
Account Executive: Ali Gayowski
Account Director: Aniesha Farrington
VP, Client Leader: Anabella Mandel
SVP, Director of Client Service: Janis Lindenbergs
Director, Strategy: Kevin McHugh
Chief Strategy Officer: Jason Chaney

Production House - Untitled Films
Director: Aleysa Young
Executive Producer: Lexy Kavluk
Producer: Tom Evelyn

Editing House: Rooster
Executive Producer: Melissa Kahn
Editor: Izzy Ehrlich
Assistant Editor: Taylor McWade

Online: Alter Ego
Lead Artist: Eric Perrella
Producer: Amanda Lariviere

Casting House: Jigsaw Casting
Casting Director: Shasta Lutz

Audio House: Apollo Music
Executive Producer: Hannah Graham
Engineer: Harry Knazan

Media Agency – Cossette Media

Media Planning Supervisor – Alessia Grosso

Senior Digital Manager – Sadie Simon

CLIENT – Public Mobile
Manager, Public Mobile: Catalina Lopez
Senior Marketing Manager, Brand and Communications: Susana Gomes
Specialist, Customer Acquisition and Social: Daniel McConnell