2018 Winner
SickKids Foundation
SickKids VS: All In
Cossette
Public Service Best of Show
GoldCraft - Cinematography
GoldCraft - Direction
GoldCraft - Editing
GoldCraft - Special Effects (FX)
GoldPublic Service - Community Building
GoldPublic Service - Integrated Campaign
GoldPublic Service - Online Film Single
To help fund SickKids’ new $13 billion hospital, the Foundation tapped into the insight that it takes a community to make an architectural assignment of this scale come to life. It created a two-minute video that had real patients running through the streets of Toronto, tearing up buildings and then converging at the base of the hospital’s future home. At the end, one of the patients walks into the empty lot, places a stone, and the crowd swarms to help build the new hospital. The “All In” commercial was supported by murals and a PR push, bringing in new donors from all parts of the community. In addition, the foundation created “MomStrong” and “DadStrong” spots that showed the courage it takes to be a parent with a sick child. Both celebrated family figureheads on Mother’s and Father’s Day, each with a slightly different creative approach, showing the heartbreaking and lonely experiences they endure.
Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Creative Director/CW: Craig McIntosh, Sarah Rutherford
Creative Director/AD: Jaimes Zentil, Mario Cesareo
Designer: Oleg Portnoy
Agency Producer: Dena Thompson
Account Coordinator: Maggie Kent
Account Executive(s): Hillary Gonzalez, Lily Dang
Account Supervisor: Shane Deen
Account Director: Daniel Dolan
Group Account Director: Melissa Levenberg
VP, Brand Director: Michelle Perez
Chief Strategy Officer: Jason Chaney
Production House: Skin and Bones Film Company
Director(s): Mark Zibert, James Michael Chiang
DOP(s): Chris Mabley, Rico Moran
Executive Producer(s): Dan Ford, Liane Thomas
Line Producer(s): Rita Popielak, Jeff Schwartz
Editing House: Skin and Bones Film Company
Editor(s): Marka Rankovic, Warren Goodwin
Animation: a52
Transfer/Online Facility: a52
Flame Artist: Jesse Monsour
Colourist: Paul Yacono
Online Facility: The Vanity
Colourist: Andrew Exworth
Photographer: Sandy Pereira
Photography Studio: JKReps
Music Licensing: Francois Lechance for PrimeTime Music Rights
Song: “I’d Do Anything” by Lionel Bart
Song: "Once There Was a Hushpuppy" by Dan Romer & Benh Zeitlin
Audio House: SNDWRX
Music Creative Director: Didier Tovel
Graffiti Muralist: Mitchell Lanecki (Omen514)
In-House Production: Identica
Senior Retoucher: Trevor Gauthier
Senior Production Artist: Shireen Kok
Studio Director: Raquel Mullen
Print Producer: Dawn-Marie Mills
Media Company: OMD
Clients – SickKids Foundation
VP, Brand Strategy and Communications: Lori Davison, Heather Clark
Director, Integrated Brand Marketing: Kate Torrance, Noelle de la Mothe, Janet Schoel
Director, Public Relations: Sandra Chiovitti
Associate Director, Community Stakeholder Relations: Lisa Charendoff
Director, Digital Projects: Mark Jordan
Marketing Manager(s): Tina Tieu-Lafrance, Kelly Hanley, Tanya Tucker, Jennie Kim, Monisa Mees
Coordinator, Public Relations: Madeline Salerno