2018 Winner
SickKids Foundation
SickKids VS: MomStrong
Cossette
GoldCraft - Direction
GoldPublic Service - Online Film Single
SilverCraft - Editing
Ahead of Mother’s Day, SickKids rolled out a commercial focused on the unsung mom heroes that surround the children’s hospital. The ad starts with a mother silently crying; a second sitting alone in an empty kid’s bedroom; a third staring at pill bottles. The music builds to a crescendo among shots of mothers praying, struggling with tubes and screaming in their cars, before the music pauses. At that point, each mom picks herself up, pulls herself together, and moves forward to support her child.
Agency: Cossette
Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Creative Director/CW: Craig McIntosh
Creative Director/AD: Jaimes Zentil
Agency Producer: Dena Thompson
Account Director: Melissa Levenberg
VP, Brand Director: Michelle Perez
Chief Strategy Officer: Jason Chaney
Strategy Director: Fernando Aloise
Production House: Skin and Bones Film Company
Director: Mark Zibert
DOP(s): Mark Zibert + Eric Kaskens
Executive Producer(s): Dan Ford, Liane Thomas
Line Producer: Jeff Schwartz
Editing House: Skin and Bones Film Company
Editor: Marka Rankovic
Transfer/Online Facility: The Vanity
Colourist: Andrew Exworth
Audio House: Pirate Toronto
Music Creative Director: Vanya Drakul
Song: Another Version of the Truth by Nine Inch Nails
Media Agency: OMD
Client – SickKids Foundation
VP, Brand Strategy and Communications: Lori Davison
Director, Integrated Brand Marketing: Kate Torrance
Associate Director, Community Stakeholder Relations: Lisa Charendoff
Marketing Manager: Tina Tieu
Director, Public Relations: Sandra Chiovitti
Manager, Public Relations: Lynn Bessoudo
Coordinator, Public Relations: Madeline Salerno
Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Creative Director/CW: Craig McIntosh
Creative Director/AD: Jaimes Zentil
Agency Producer: Dena Thompson
Account Director: Melissa Levenberg
VP, Brand Director: Michelle Perez
Chief Strategy Officer: Jason Chaney
Strategy Director: Fernando Aloise
Production House: Skin and Bones Film Company
Director: Mark Zibert
DOP(s): Mark Zibert + Eric Kaskens
Executive Producer(s): Dan Ford, Liane Thomas
Line Producer: Jeff Schwartz
Editing House: Skin and Bones Film Company
Editor: Marka Rankovic
Transfer/Online Facility: The Vanity
Colourist: Andrew Exworth
Audio House: Pirate Toronto
Music Creative Director: Vanya Drakul
Song: Another Version of the Truth by Nine Inch Nails
Media Agency: OMD
Client – SickKids Foundation
VP, Brand Strategy and Communications: Lori Davison
Director, Integrated Brand Marketing: Kate Torrance
Associate Director, Community Stakeholder Relations: Lisa Charendoff
Marketing Manager: Tina Tieu
Director, Public Relations: Sandra Chiovitti
Manager, Public Relations: Lynn Bessoudo
Coordinator, Public Relations: Madeline Salerno