2018 Winner

E-Comm (Emergency Communications for British Columbia)

Emergency vs. Non-Emergency

Cossette

SilverPublic Service - Radio Campaign

Responder: 911 Emergencies.
Woman #1: Please help me.
Responder: What’s happening?
Woman #1: Someone took...
Man #1: ...my bike...
Woman #2: ...my phone...
Woman: #1: ...my son...
Man #2: ...my car...
Responder: OK. When did this happen?
Women #2: Um, hours ago...
Woman #1: ...just now...
Man #2: ...yesterday...
Man #1: ...last week...
Responder: Do you have a description?
Woman #1: He has…
Man #2: ...green paint...
Woman #2: ...a brown case...
Woman #1: ...blonde hair…
Man #1: ...red peddles…
Woman #1: ...and is…
Man #2: ...2010…
Man #1: ...a 12-speed…
Woman #2: ...a 6S…
Woman #1: ...only three-years-old…
VO: Don’t let non-emergencies compete with real ones. Find your local number at non-emergency.ca.
ECOMM911. Help us help.

ACD / Writer: Pierre Chan
ECD: Michael Milardo
Producer: Brittany Taylor, , Philippa Groom
Account Director: Shirley Lam
Account Supervisor: Robyn Russell
Audio Production: Wave Production