2018 Winner
Casey House
Break Bread Smash Stigma
Bensimon Byrne / Narrative / OneMethod
GoldPublic Service - Experiential/Special Events/Stunts
GoldPublic Service - Integrated Campaign Led by PR
SilverPublic Service - Community Building
SilverPublic Service - Integrated Campaign
In an effort to help combat the stigma around HIV/AIDS, treatment centre Casey House wanted to break bread with the misinformed masses. The non-profit launched a three-day restaurant where people with HIV were trained to cook for diners who purchased tickets to the pop-up. Efforts were supported by a PR and social push, specifically geared at combating HIV myths. For example, the team sent soup, which was cooked by the chefs, to media outlets in an effort to demonstrate that no one has ever contracted HIV through food. Tickets to the restaurant sold in less than two weeks, while PR coverage of the event and social postings received pick-up around the world, resulting in more than 926 million impressions globally.
Creative Agency: Bensimon Byrne
Executive Creative Director: Joseph Bonnici/Dan Strasser
Creative Director/Art Director: Gints Bruveris/Meredith Klapowich
Creative Director/Writer: David Mueller/Laura Serra
Art Director: Carly Ouellette
Producer: Michelle Pilling
Group Account Director: Jill Engelman
Project Manager: Ashley Belfast
PMO Director: Amanda Horsford
Media Director: Thomas Shadoff
Media Buyer: Alex Gillespie
Media Supervisor: Darra Naiman
Media Planner: Ruth Rivas
Director of Social Media: Daniella Perruccio
Social Strategist: Courtney Dionne
Creative Technology Lead: Patrick Schroen
Creative Technologist: Jamie Kaiser
Director of Studio Production: Sanjay Mangar
Retoucher: Alex Chung
Studio Artist: Jacquie Dudley
PR Agency: Narrative
Managing Director: Sarah Spence
Account Director: Lauren Baswick
Creative Consultant: Katherine Flores
Consultant: Tory Nash
Account Manager: Yolonda Abrahams
Event Manager: Holly McDonald
Account Coordinator: Aaron Nilsen
Account Coordinator: Samantha Sartor
Client Team:
Chief Executive Officer: Joanne Simons
Chief Marketing Officer: Martha Turner
Production Team:
Production Company: Button Factory
Videographer: Julian Peter
Producer: Michelle Pilling
Photography Producer: Erin Reynolds
Editor: Tim Pienta
Transfer and Online Facility: Alter Ego
Audio Engineer: Bradley McClure
Photographer: Shawn Pinnock
Broadcast Coordinator: Daniel Rankin
Broadcast Coordinator: Katie Link
Photography:
Photographer: Matt Barnes
Studio: Westside Studios
Producer: Natalie D’Urbano
Executive Creative Director: Joseph Bonnici/Dan Strasser
Creative Director/Art Director: Gints Bruveris/Meredith Klapowich
Creative Director/Writer: David Mueller/Laura Serra
Art Director: Carly Ouellette
Producer: Michelle Pilling
Group Account Director: Jill Engelman
Project Manager: Ashley Belfast
PMO Director: Amanda Horsford
Media Director: Thomas Shadoff
Media Buyer: Alex Gillespie
Media Supervisor: Darra Naiman
Media Planner: Ruth Rivas
Director of Social Media: Daniella Perruccio
Social Strategist: Courtney Dionne
Creative Technology Lead: Patrick Schroen
Creative Technologist: Jamie Kaiser
Director of Studio Production: Sanjay Mangar
Retoucher: Alex Chung
Studio Artist: Jacquie Dudley
PR Agency: Narrative
Managing Director: Sarah Spence
Account Director: Lauren Baswick
Creative Consultant: Katherine Flores
Consultant: Tory Nash
Account Manager: Yolonda Abrahams
Event Manager: Holly McDonald
Account Coordinator: Aaron Nilsen
Account Coordinator: Samantha Sartor
Client Team:
Chief Executive Officer: Joanne Simons
Chief Marketing Officer: Martha Turner
Production Team:
Production Company: Button Factory
Videographer: Julian Peter
Producer: Michelle Pilling
Photography Producer: Erin Reynolds
Editor: Tim Pienta
Transfer and Online Facility: Alter Ego
Audio Engineer: Bradley McClure
Photographer: Shawn Pinnock
Broadcast Coordinator: Daniel Rankin
Broadcast Coordinator: Katie Link
Photography:
Photographer: Matt Barnes
Studio: Westside Studios
Producer: Natalie D’Urbano