Everyone wants to be an Olympian, and at Parc Olympique in Montreal, people can actually participate in their favourite Olympic sports. To communicate the offering of the stadium, the brand rolled out 12 posters based on popular activities. From swimming to volleyball to tennis, all of the posters were hand-assembled (without the use of glue or string) and used laser-cut craft cardboard. The images say little, save the park’s name, letting people get lost in the dreamy visuals.