2018 Winner
Canadian Paralympic Committee
Greatness is Rare
BBDO
SilverPublic Service - Television Campaign
To highlight the sheer awesomeness and rarity of Paralympians, the Canadian Paralympic Committee rolled out a trio of cinematic videos. More than 200,000 Canadians curl, but less than 0.001% do it in a wheelchair and win back-to-back Gold medals, the ad proclaims. Two more commercials, with equally epic music and stunning Canadian winter vistas in the background, highlight similar stats for skiing and hockey.
BBDO
Todd Mackie, Chief Creative Officer
Denise Rossetto, Chief Creative Officer
Matt Hubbard, Associate Creative Director, Copywriter
Mike Schonberger, Associate Creative Director, Art Director
Beatrice Bodogh, VP Head of Broadcast, Agency Producer
Rebecca Flaman, VP Group Account Director
Tania Montemarano, Group Account Director
Andrea Stranges, Account Coordinator
Julie Lapre, French Agency Producer
Production House: Asymetric Media Ltd
Kacper Larski, Director
Kyle Hollett, Producer
Kiel Milligan, Director of Photography
Editing House: Married To Giants
Monica Remba, Offline Editor
Transfer & Online: Alter Ego
David Whiteson, Online Editor
Connor Fisher, Colourist
Music House: Grayson Matthews
Vlad Nikolic, Engineer
Todd Mackie, Chief Creative Officer
Denise Rossetto, Chief Creative Officer
Matt Hubbard, Associate Creative Director, Copywriter
Mike Schonberger, Associate Creative Director, Art Director
Beatrice Bodogh, VP Head of Broadcast, Agency Producer
Rebecca Flaman, VP Group Account Director
Tania Montemarano, Group Account Director
Andrea Stranges, Account Coordinator
Julie Lapre, French Agency Producer
Production House: Asymetric Media Ltd
Kacper Larski, Director
Kyle Hollett, Producer
Kiel Milligan, Director of Photography
Editing House: Married To Giants
Monica Remba, Offline Editor
Transfer & Online: Alter Ego
David Whiteson, Online Editor
Connor Fisher, Colourist
Music House: Grayson Matthews
Vlad Nikolic, Engineer