2018 Winner

R.I.D.E Checks

Consequence Strains

BBDO

SilverPublic Service - Integrated Campaign Led by PR

Working with a cannabis producer, R.I.D.E. Checks rolled out special weed “strains” to demonstrate the dangers of driving while high. With names like Kourtroom Kush, White Whiplash and Slammer Time, the products were supported with a website (where they were sold), diving deeper into some of the risks around driving while impaired, such as facing jail time or getting injured.

Creative Agency: BBDO Toronto
Chief Creative Officers: Denise Rossetto / Todd Mackie
Associate Creative Director (Copywriter): Matt Hubbard
Associate Creative Director (Art Director): Mike Schonberger
Senior Designer: Mike Nugent
VP, Group Account Director: Rebecca Flaman
Account Director: Tania Montemarano
Account Supervisor: Deanna Tatham
Account Coordinator: Andrea Stranges
BBDO Project Managers: Jason Dick, Melissa Hadley
BBDO Developers: Alex Ghattas, Douglas Glover, Peter Etherington
BBDO QA: Della Lytle
BBDO Analytics: Arpan Rai
BBDO Community Manager: Scott Douglas

SGL Studios
Retouching: Jano Kirijian
Mac Artist: Jason Rooney / Matt Eves
Print Production: Jennifer Wong / Rosanne Woodley

Fuze Reps
Photographer: Adrian Armstrong
Agent/Executive Producer: Nicole Gomez

Production Company: Flare
Executive Producer/Director: Dave Lembke
Lead DoP: Stuart Cameron
Other DoP: Angel Navarro
Other DoP: Luke McCutheon
Sound: Burton Lavery

Offline: Rooster Post Production
Editor: Colin Murdock
Producer: Adam Veroni
Executive Producer: Melissa Kahn

Color: Nice Shoes
Colorist: Roslyn DiSanto
Executive Producer: Kristen Van Fleet

Sound: Vapor RMW
Mix: Ted Rosnick
Producer: Kat Stewart

Online: Fort York VFX
Lead Flame Artist: James Marin