2018 Winner

BCAA Insurance

The world looks different when you’re covered

DDB Vancouver

BronzeOut-of-Home - Transit/Posters Campaign

Turns out, car accidents can be a piece of cake. To communicate to current and potential clients that accidents aren’t the insurance headache we expect them to be, the BC-based co. rolled out ads that had a car crashing into a cake-truck and a piñata-piano about to fall on a man’s head, demonstrating that “the world looks different when you’re covered.”

Chief Creative Officer: Dean Lee
Creative Director: Neil Shapiro
Copywriter: Jon Mandell
Art Director: John Larigakis
Account Team: Fiona McFaul
Print Producer: Matt Woods
Print Production: Paul Lang, The Orange Apple
Photographer: Paul Lang, The Orange Apple
Retoucher: Paul Lang, The Orange Apple