2018 Winner
Les Producteurs de lait du Québec
Refuel. Restart.
lg2
BronzePress - Newspaper Campaign
Continuing its overarching marketing campaign that positions chocolate milk as a source of fuel for active folk, the Québec milk producer broke out the famous Newton’s Cradle to illustrate the power of the drink. On one end is a carton of chocolate milk; on the other, an item used in tough, sweat-inducing sports (like tennis or soccer). As the milk refuels the sweaty and rotund characters at the start of the line, the effects are immediate, as each go from feelings of exhaustion to motivation.
Client: Les Producteurs de lait du Québec – Julie Gélinas, Sara Bujold
Agency: lg2
Vice-President, Creative Director: François Sauvé
Art Directors: Patrick Rochon, Marc Guilbault
Copywriters: Luc Dupéré, Guillaume Bergeron
Strategic Planner: Stéfanie Forcier
Account Director: Karine Payette
Account Manager: Julia Lemyre-Cossette
Vice-President, Account Services: Marie-Christine Cayer
Illustrators: Patrick Seymour, Jean Landry
Retoucher: Maurice Gervais
Project Manager, Production: Nathalie Dupont
Director, Print Production: Louis Dorval
Mac Artist: Manon Rémillard
Media: Touché! – Maeva Tepea, Myriam Gaudar
Agency: lg2
Vice-President, Creative Director: François Sauvé
Art Directors: Patrick Rochon, Marc Guilbault
Copywriters: Luc Dupéré, Guillaume Bergeron
Strategic Planner: Stéfanie Forcier
Account Director: Karine Payette
Account Manager: Julia Lemyre-Cossette
Vice-President, Account Services: Marie-Christine Cayer
Illustrators: Patrick Seymour, Jean Landry
Retoucher: Maurice Gervais
Project Manager, Production: Nathalie Dupont
Director, Print Production: Louis Dorval
Mac Artist: Manon Rémillard
Media: Touché! – Maeva Tepea, Myriam Gaudar