2018 Winner
Les Producteurs de lait du Québec – Julie Gélinas, Sara Bujold
Singing cartons
lg2
SilverDigital - Best in Augmented/Virtual Reality
In this fun holiday campaign, Québec’s milk association launched an app that made musical milk when consumers hovered over animated cartons. The containers each sang five holiday classics, replacing key words with “A tu du lait?” (“Do you have milk?”). For example “A tu du lait, lait, lait, lait, lait, lait, lait” was added to the Christmas classic Deck The Halls. Hovering over more than one carton launched what everyone wants for the holidays: an off-key chorus.
Client: Les Producteurs de lait du Québec – Julie Gélinas, Sara Bujold
Agency: lg2
Vice-President, Creative Director: François Sauvé
Art Director: Marc Guilbault
Copywriter: Guillaume Bergeron
Digital Art Director: Vincent Bélanger
Strategic Planner: Stéfanie Forcier
Creative Director, Digital Experience – Mobile App: Nicolas Baldovini
UX Designer, Digital Experience – Mobile App: Joël Auchu
Account Director: Karine Payette
Account Manager: Julia Lemyre-Cossette
Account Coordinator: Carl Milette
2D and 3D Animation: couleur.tv
Account Manager, Digital Experience – Mobile App: Alice Dawlat
Technical Team Lead, Digital Experience: François Perreault
App Development: Cortex
Front-End Developer: Raphaëlle Cantin
Agency: lg2
Vice-President, Creative Director: François Sauvé
Art Director: Marc Guilbault
Copywriter: Guillaume Bergeron
Digital Art Director: Vincent Bélanger
Strategic Planner: Stéfanie Forcier
Creative Director, Digital Experience – Mobile App: Nicolas Baldovini
UX Designer, Digital Experience – Mobile App: Joël Auchu
Account Director: Karine Payette
Account Manager: Julia Lemyre-Cossette
Account Coordinator: Carl Milette
2D and 3D Animation: couleur.tv
Account Manager, Digital Experience – Mobile App: Alice Dawlat
Technical Team Lead, Digital Experience: François Perreault
App Development: Cortex
Front-End Developer: Raphaëlle Cantin