2018 Winner
Canadian Down Syndrome Society (CDSS)
Anything But Sorry
FCB Canada
SilverPublic Service - Community Building
BronzePublic Service - Integrated Campaign Led by PR
Parents of children with Down Syndrome often go through a lot when they learn the diagnosis of their unborn child. The last thing they want to hear is “Sorry.” So the Canadian Down Syndrome Society (CDSS) had kids and adults talk about the realities of life with Down Syndrome (yes, they can ride a bike and get married), as well as offer other, more colourful, things to say to parents when hearing of their child’s disgnosis (such as, “Holy sh#t, it’s a boy!”). The campaign was supported by mini-documentaries, featuring parents talking about their experiences learning their child had Down Syndrome, and that well-meaning intentions aren’t always comforting.
Client Info: Canadian Down Syndrome Society
Laura LaChance, Chair, Board of Directors
Ed Casagrande, Vice-Chair, Board of Directors
Ben Tarr, Board of Directors
Stewart Moffatt, Board of Directors
Kirk Crowther, National Executive Director
Kaitlyn Pecson, Communication Manager
Carlee Reardon, Resource Coordinator
FCB Canada:
Nancy Crimi-Lamanna & Jeff Hilts, Chief Creative Officers
Marty Hoefkes, Sr. Copywriter
Michael Morelli, Sr. Art Director
Cody Sabatine, Gira Moin, Elma Karabegovic, Art Directors
Joseph Vernuccio, Copywriter
Sasha Ortega, Sarah Cleaver, Amanda Disanto, Sally Fung, Logan Franklin - Illustrators
Tyler Turnbull, CEO
Tracy Little, Ricky Jacobs - VP, Managing Directors
Ravi Singh, Group Account Director
Olivia Selbie, Account Executive
Stef Fabich, Director of Integrated Production
Christine Michalejko, Broadcast Producer
Shelley Brown, Chief Strategy Office
Eryn LeMesurier, Sr. Strategic Planner
Shelagh Hartford, Strategist
Kristy Pleckaitis, UX Lead
Ashley Whitakeer, Project Manager
Madara Ranawake, Director of Technology
Florian Adu-Gyamfi, Front End Developer
Lina Vaisman, QA Manager
Peter Panchine & Labdhi Deliwala , Jr. QA Analyst
Bruce Ellis, Print Producer
Shairoz Manek, Studio Manager
Billy Mavrakakis, Sr. Production Mac Artist
Rittie Prak, Production Mac Artist
Albert Macchiusi, Proofreader
Elias Campbell, Director
Scott Drucker, Director & DOP, Editor
Stephen McLoughlin, Director of Photography
Jigsaw Casting
Shasta Lutz, CDC
Editing House: Rooster Post Production
Melissa Kahn, Executive Producer
Chris Parkins, Editor
Editing House: Radar
Joele Walinga, Editor
Andrew Exworth, Colourist - The Vanity
Ernie Mordak, Flame Artist - Fort York
Melissa Vasiliev, Assistant Flame Artist
Armen Bunag, Producer
Music House: Grayson Matthews
PR: Shannon Stephaniuk, Glossy
Laura LaChance, Chair, Board of Directors
Ed Casagrande, Vice-Chair, Board of Directors
Ben Tarr, Board of Directors
Stewart Moffatt, Board of Directors
Kirk Crowther, National Executive Director
Kaitlyn Pecson, Communication Manager
Carlee Reardon, Resource Coordinator
FCB Canada:
Nancy Crimi-Lamanna & Jeff Hilts, Chief Creative Officers
Marty Hoefkes, Sr. Copywriter
Michael Morelli, Sr. Art Director
Cody Sabatine, Gira Moin, Elma Karabegovic, Art Directors
Joseph Vernuccio, Copywriter
Sasha Ortega, Sarah Cleaver, Amanda Disanto, Sally Fung, Logan Franklin - Illustrators
Tyler Turnbull, CEO
Tracy Little, Ricky Jacobs - VP, Managing Directors
Ravi Singh, Group Account Director
Olivia Selbie, Account Executive
Stef Fabich, Director of Integrated Production
Christine Michalejko, Broadcast Producer
Shelley Brown, Chief Strategy Office
Eryn LeMesurier, Sr. Strategic Planner
Shelagh Hartford, Strategist
Kristy Pleckaitis, UX Lead
Ashley Whitakeer, Project Manager
Madara Ranawake, Director of Technology
Florian Adu-Gyamfi, Front End Developer
Lina Vaisman, QA Manager
Peter Panchine & Labdhi Deliwala , Jr. QA Analyst
Bruce Ellis, Print Producer
Shairoz Manek, Studio Manager
Billy Mavrakakis, Sr. Production Mac Artist
Rittie Prak, Production Mac Artist
Albert Macchiusi, Proofreader
Elias Campbell, Director
Scott Drucker, Director & DOP, Editor
Stephen McLoughlin, Director of Photography
Jigsaw Casting
Shasta Lutz, CDC
Editing House: Rooster Post Production
Melissa Kahn, Executive Producer
Chris Parkins, Editor
Editing House: Radar
Joele Walinga, Editor
Andrew Exworth, Colourist - The Vanity
Ernie Mordak, Flame Artist - Fort York
Melissa Vasiliev, Assistant Flame Artist
Armen Bunag, Producer
Music House: Grayson Matthews
PR: Shannon Stephaniuk, Glossy