2018 Winner

British Columbia New Democratic Party

Perfume

Captus Advertising Ltd

BronzeMulticultural - Print

As part of the 2017 provincial election, the B.C. NDP wanted to paint the ruling Liberal party as a little dodgy following an RCMP investigation into questionable corporate donations. With this “stink” around them, the NDP rolled out print ads targeting Chinese, Korean and Filipino voters by demonstrating that “sweet smell of success” using cigarettes stuffed into a perfume bottle, with the headline “The Liberals made themselves look good on the outside, but inside it’s “black smoke and poison gas,” which in Chinese translates to “a mess.”

Creative Director - George Kan
Senior - Ian Bray
Art Directors: Jacky Phua, Selina Lim
Writers: George Kan, Sableen Minhas
Account Managers: Crystal Mak, Han Zhang, Yuii Leung
Photographer: Clinton Hussey