On its launch, the CIUSS’ new Supervised Injection Services logo needed to convey its location, while also demonstrating an understanding that its clients come from a closed off-community. Working with habitual drug users, anthropologists and social workers, the new logos were designed for “those in the know,” incorporating elements known to the drug-using community: a circular shape represents the puncture of a needle, while lines overtop reveal the street location, without needing to provide an actual address.