2018 Winner
Harley-Davidson Canada
Common Ground
Zulu Alpha Kilo
BronzeBranded Content
BronzeDigital - Online Film Campaign – Long-Form
To reach a younger and more diverse audience, Harley-Davidson created a 12-part doc series called Common Ground, which followed Harley riders on a foreign exchange program (of sorts). Bikers from New Zealand, Mexico and India took newbie riders from Nova Scotia, Quebec and Alberta on a six-day cross-Canada tour, resulting in more than 47 million impressions overall, as well as an adaptation of the online series into a one-hour doc on Discovery Canada.
Agency: Zulu Alpha Kilo
• Chief Creative Officer: Zak Mroueh
• Executive Creative Director: Allen Oke
• Associate Creative Director, Art Director: Noel Fenn
• Associate Creative Director, Writer: Andrew Caie
• Art Director: Brendan McMullen
• Art Director (Posters): Andrea Romanelli
• Writer: Jacob Pacey
• Designer (Posters): Ryan Booth
• Agency Producer: Pam Portsmouth
• Agency Producer (Posters): Kari Macknight Dearborn
• Digital Imaging: Brandon Dyson, Jim Tinios
• Mac Artist: Greg Heptinstall; Brandon Dyson
• Account Team: David Tremblay, Kerry McKibbin, Lance Kowlessar, Alice Ko
• Strategic Planner: Heidi Philip, Jamie Cuthbertson
• Strategy Director: Heather Segal
• Brand Innovation Director: Sean Bell
• Community Manager: Sam Kamiel
Client (Company): Harley-Davidson Canada
• Clients: Ignacio Isusi, Jay Owen, Vesa Mikkola, Marco DiGiantomasso
Media Agency: Team Ignite
• Media Agency Planner: Brian Gault, Jamie Camden
Production House: Artifact Nonfiction
• Director: David Grabias
• Production House Producer: Bryce Brentlinger Anne Edgar
• Director of Photography: John Tran
Video Post Facility / Editing Company: Zulubot
• Editor: Jay Baker, Micah Rix-Hayes, Rod Christie, Chris Minns
Compositor / Online: RedLab
• Transfer: RedLab
• Colourist: Jason Zukowski
Music House: APM
Audio Post Facility: RedLab
• Audio Director: Sonny Keyes
• Producer: Jodie Moore
• Engineer: Sonny Keyes
Audio Post Facility/Music House: Zulubot Audio
• Engineer: Stephen Stepanic
Compositor / Online: Zulubot
Transfer: RedLab
• Colourist: Jason Zukowski
Illustrator (Posters): Adi Gilbert – 99 Seconds
• Chief Creative Officer: Zak Mroueh
• Executive Creative Director: Allen Oke
• Associate Creative Director, Art Director: Noel Fenn
• Associate Creative Director, Writer: Andrew Caie
• Art Director: Brendan McMullen
• Art Director (Posters): Andrea Romanelli
• Writer: Jacob Pacey
• Designer (Posters): Ryan Booth
• Agency Producer: Pam Portsmouth
• Agency Producer (Posters): Kari Macknight Dearborn
• Digital Imaging: Brandon Dyson, Jim Tinios
• Mac Artist: Greg Heptinstall; Brandon Dyson
• Account Team: David Tremblay, Kerry McKibbin, Lance Kowlessar, Alice Ko
• Strategic Planner: Heidi Philip, Jamie Cuthbertson
• Strategy Director: Heather Segal
• Brand Innovation Director: Sean Bell
• Community Manager: Sam Kamiel
Client (Company): Harley-Davidson Canada
• Clients: Ignacio Isusi, Jay Owen, Vesa Mikkola, Marco DiGiantomasso
Media Agency: Team Ignite
• Media Agency Planner: Brian Gault, Jamie Camden
Production House: Artifact Nonfiction
• Director: David Grabias
• Production House Producer: Bryce Brentlinger Anne Edgar
• Director of Photography: John Tran
Video Post Facility / Editing Company: Zulubot
• Editor: Jay Baker, Micah Rix-Hayes, Rod Christie, Chris Minns
Compositor / Online: RedLab
• Transfer: RedLab
• Colourist: Jason Zukowski
Music House: APM
Audio Post Facility: RedLab
• Audio Director: Sonny Keyes
• Producer: Jodie Moore
• Engineer: Sonny Keyes
Audio Post Facility/Music House: Zulubot Audio
• Engineer: Stephen Stepanic
Compositor / Online: Zulubot
Transfer: RedLab
• Colourist: Jason Zukowski
Illustrator (Posters): Adi Gilbert – 99 Seconds