2018 Winner
UNIQLO
The Welcome Store
Rethink
BronzeMulticultural - Experiential/Special Events/Stunts
What’s more Canadian than the idea of diversity and a flannel shirt? To launch UNIQLO’s latest clothing store, the retailer opened a near-empty pop-up shop. People who walked in were handed a flannel shirt and given a choice: they could keep the shirt for themselves, or hang it on a wall for a new immigrant to pick up.
Creative Director: Mike Dubrick, Joel Holtby, Leia Rogers, Chris Staples, Ian Grais
Art Director: Zachary Bautista
Writer: Andrew Chhour
Strategist: Stacy Ross, Hannah Newport
Broadcast Producer: Heather Blom
Print Producer: Narine Artinian
Production Company: Mile Inn
Producer: Leanne McLellan
Director: Yan Dal Santo
Editor: Marka Rankovic
Director of Photography: Simon Shohet
Line Producer: Harv Glazer
Post Production Company: Skin+Bones, The Faculty
On-Line: Dan Kelly
Grading: Dan Kelly
Audio House: Apollo
Audio House Producer: Tom Hutch
Engineer: Spencer Hall
Account Services: Kai de Bruyn Kops
Art Director: Zachary Bautista
Writer: Andrew Chhour
Strategist: Stacy Ross, Hannah Newport
Broadcast Producer: Heather Blom
Print Producer: Narine Artinian
Production Company: Mile Inn
Producer: Leanne McLellan
Director: Yan Dal Santo
Editor: Marka Rankovic
Director of Photography: Simon Shohet
Line Producer: Harv Glazer
Post Production Company: Skin+Bones, The Faculty
On-Line: Dan Kelly
Grading: Dan Kelly
Audio House: Apollo
Audio House Producer: Tom Hutch
Engineer: Spencer Hall
Account Services: Kai de Bruyn Kops