2018 Winner
RGD
DesignThinkers 2017 identity
Rethink
GoldDesign - Logo/Corporate Identity
Design is in the eye of the beholder, and for the annual DesignThinkers conference, its logo and new brand identity takes that literally. The event unveiled an eye-shaped logo that allowed it a myriad of possible iterations – all by re-jigging the shape in the centre of the eye. The logo was designed to span all creative touchpoints – from billboard, to event signage (with the likes of handy arrows pointing the way to the next talk) to the attendee passes (with each person receiving their own unique centre-eye drawing). Guests could also log onto the event app and fill in the eye themselves, while the program guide featured an illusion print, for those willing to stare long enough to see a hidden image.
Creative Director: Ian Grais, Chris Staples, Hans Thiessen
Art Director: Alex Bakker, Jake Lim, Pamela Rounis, Hans Thiessen
Designer: Alex Bakker, Jake Lim, Pamela Rounis, Hans Thiessen
Illustrator: Alex Bakker, Carmela Cammisuli, Dustin Gamble, Jake Lim, Pamela Rounis, Hans Thiessen
Writer: John Eresman
Print Producer: Kerry Bhangu, Sharon Craig, Sarah Lee
Production Artists: Jonathon Cesar, Jan Day, Tom Pettapiece
Printer: MET Fine Printers, Total Graphics, PCL Graphics, Roland, Bertie Printers
Digital Producer: Todd Harrison
Digital Designer: Dustin Gamble, Alex Fleming
Digital Developer: Ken Malley, Hanna Chen
Web Development: The Pixel Shop
Broadcast Producer: Sarah Vingoe, Carla Olson
Editor: Megan O’Connor, Leigh O’Neill
Animation House: Titmouse
Audio: Wave
Director of Amplification: Leah Gregg
Project Manager: Jeremy Harrison, Andrea Ludwick, Janice Quan, Matt LeBlond
Art Director: Alex Bakker, Jake Lim, Pamela Rounis, Hans Thiessen
Designer: Alex Bakker, Jake Lim, Pamela Rounis, Hans Thiessen
Illustrator: Alex Bakker, Carmela Cammisuli, Dustin Gamble, Jake Lim, Pamela Rounis, Hans Thiessen
Writer: John Eresman
Print Producer: Kerry Bhangu, Sharon Craig, Sarah Lee
Production Artists: Jonathon Cesar, Jan Day, Tom Pettapiece
Printer: MET Fine Printers, Total Graphics, PCL Graphics, Roland, Bertie Printers
Digital Producer: Todd Harrison
Digital Designer: Dustin Gamble, Alex Fleming
Digital Developer: Ken Malley, Hanna Chen
Web Development: The Pixel Shop
Broadcast Producer: Sarah Vingoe, Carla Olson
Editor: Megan O’Connor, Leigh O’Neill
Animation House: Titmouse
Audio: Wave
Director of Amplification: Leah Gregg
Project Manager: Jeremy Harrison, Andrea Ludwick, Janice Quan, Matt LeBlond