2018 Winner
Arrive Alive
Crash Coasters
Rethink
BronzePublic Service - Small-Scale Ambient
Ahead of St. Patrick’s Day, anti-drunk driving group Arrive Alive sent coasters to pubs across Canada with a unique message around taking a cab home. The coasters themselves were made from parts of actual crashed vehicles that never made it home, encouraging people to reconsider getting behind the wheel after a few drinks.
Creative Director: Chris Staples, Ian Grais
Art Director: Alex Bakker
Writer: Sean O’Connor, John Eresman
Print Producer: Scott Russell
Broadcast Producer: Catherine Dumas
Account Services: Marjo Durand, Sarah Riedlinger, Scott Lyons
Director of Amplification: Leah Gregg
Content Strategist: Joy Lucas
Industrial Designer: MakerLabs
Photography: Eric Arnold, Dustin Gamble
Art Director: Alex Bakker
Writer: Sean O’Connor, John Eresman
Print Producer: Scott Russell
Broadcast Producer: Catherine Dumas
Account Services: Marjo Durand, Sarah Riedlinger, Scott Lyons
Director of Amplification: Leah Gregg
Content Strategist: Joy Lucas
Industrial Designer: MakerLabs
Photography: Eric Arnold, Dustin Gamble