2018 Winner
FGL Sports ltée (Sports Experts)
Ghosts of the Forum
Rethink
BronzeBranded Content
BronzeDesign - Websites/Microsites (Consumer and/or Corporate)
BronzeDigital - Integrated Web Campaign
There’s a myth among Montréal Canadiens fans that the team’s historic Stanley Cup victories were helped along by the ghosts of those who once played hockey in the Forum stadium. But since moving to its new home at the Bell arena, the team has yet to win another Cup. To persuade hockey sprectres to move to the new rink, FGL Sports took paranormal experts (and film crews) into the old arena, “conversing” with the ghosts and posting videos of the séance for fans to engage with online.
Creative Director: Nicolas Quintal, Chris Staples, Ian Grais
Copywriter: Xavier Blais
Art Director: Maxime Sauté
Strategic Lead: Pascal Routhier
Agency Producer: Marie-Noëlle Rosso
Account Managers: Marie-Sarah Bouchard, Alexe Dupont
Account Director: Alex Lefebvre
Production Company: 1One
Director: Anthony Ayotte
Director of Photography: Mathieu Elie
Producers: Guillaume Dubois, Marc-André Gilbert, Jean-René Parenteau
Editor: Philippe Grenier
Post-production coordinator: Gabrielle Doré
Sound: PO Rioux
Music: 1One / Nico Marquis
Web developers: Alexandre Leclair - Atomes & Pixels, Olivier Mercier Chan-Kane - workwork.club
Media : Touché!
Copywriter: Xavier Blais
Art Director: Maxime Sauté
Strategic Lead: Pascal Routhier
Agency Producer: Marie-Noëlle Rosso
Account Managers: Marie-Sarah Bouchard, Alexe Dupont
Account Director: Alex Lefebvre
Production Company: 1One
Director: Anthony Ayotte
Director of Photography: Mathieu Elie
Producers: Guillaume Dubois, Marc-André Gilbert, Jean-René Parenteau
Editor: Philippe Grenier
Post-production coordinator: Gabrielle Doré
Sound: PO Rioux
Music: 1One / Nico Marquis
Web developers: Alexandre Leclair - Atomes & Pixels, Olivier Mercier Chan-Kane - workwork.club
Media : Touché!