2018 Winner
WestJet
Desert Roulette
Rethink
GoldOut-of-Home - Experiential/Special Events/Stunts
From over-booked flights to damaged luggage, airliners didn’t have a PR-friendly 2017. Amid the backlash and bad airline press, WestJet tried to win passenger goodwill by launching a roulette wheel that rewarded travelers flying in a plane above. As WestJet flights to Las Vegas passed over the desert, a giant light spun. When the wheel stopped, it displayed a number and the person in that seat won a flight and hotel package prize. The result was some positive press coverage, a viral video and two Guinness World Records.
Creative Directors: Aaron Starkman, Dre Labre, Chris Staples, Ian Grais
Associate Creative Director: Kevin Filliter, Jordan Cohen
Art Director: Kevin Filliter, Lia MacLeod, Joel Holtby
Writer: Jordan Cohen, Krista Raspor, Mike Dubrick
Strategist: Darren Yada, Leah Gregg
Broadcast Producer: Cat Dumas
Digital Producer: Kyle Hicks
Account Services: Marie Lunny, Becky Rudson
Light Show Company: Westbury National Show Systems Ltd.
Production Company: studio m
Head of Production: Ron Zeeman
Executive Producer: Mike Mills
Director: Bryan Reid, Kaan Akalin
Director of Photography: Ray Dumas, Simon Shochet
Senior Producer: Heidi Burbela
PM: Hailey Brooks, Emily Yaeger
Editor: Jeremy Sedge
Post Producer: Luke Bellissimo
Finishing House: The Vanity
Executive Producer: Stephanie Pennington
Flame Artist: Sean Cochrane
Grading: Andrew Exworth
Audio House: Vapour RMW
Producer: Kat Stewart
Engineer: Julian Rudd
PR Company: Edelman
Senior Account Manager: Hailey Carnegie
Associate Creative Director: Kevin Filliter, Jordan Cohen
Art Director: Kevin Filliter, Lia MacLeod, Joel Holtby
Writer: Jordan Cohen, Krista Raspor, Mike Dubrick
Strategist: Darren Yada, Leah Gregg
Broadcast Producer: Cat Dumas
Digital Producer: Kyle Hicks
Account Services: Marie Lunny, Becky Rudson
Light Show Company: Westbury National Show Systems Ltd.
Production Company: studio m
Head of Production: Ron Zeeman
Executive Producer: Mike Mills
Director: Bryan Reid, Kaan Akalin
Director of Photography: Ray Dumas, Simon Shochet
Senior Producer: Heidi Burbela
PM: Hailey Brooks, Emily Yaeger
Editor: Jeremy Sedge
Post Producer: Luke Bellissimo
Finishing House: The Vanity
Executive Producer: Stephanie Pennington
Flame Artist: Sean Cochrane
Grading: Andrew Exworth
Audio House: Vapour RMW
Producer: Kat Stewart
Engineer: Julian Rudd
PR Company: Edelman
Senior Account Manager: Hailey Carnegie