2018 Winner
Cidery Milton
Cid
lg2
SilverDesign - Packaging
As consumer palettes continue to shift away from traditional beer, family-run business Cidery Milton – a purveyor of cider – saw an opportunity to break through on shelf. Whimsical animals grace the new beers, from a moose riding a bike, to a bear preparing to chop lumber, to a bird donning a crown – all in an effort to appeal to a younger demo. Orange caps and package interiors help tie the new Cid line to existing and future Cidery Milton brands.
Client: Cidery Milton – Marc-Antoine Lasnier
Vice-President, Creative Direction: Marc Fortin
Creative Director: David Kessous
Designer: Sophie Valentine
Copywriter: Geneviève Jannelle
Strategic Planners: Pénélope Fournier, Marc-André Fafard
Account Director: Ingrid Roussel
Account Services: Marion Haimon, Annie Woang
Illustrations: Marc Tellier
Project Management, Print : Claudia Riverin
Graphic Production, Print: Julie Hotte
Image Editing: Joanie Évrard and Frédéric St-Denis
Production Manager, Print: Geneviève Demers
Vice-President, Creative Direction: Marc Fortin
Creative Director: David Kessous
Designer: Sophie Valentine
Copywriter: Geneviève Jannelle
Strategic Planners: Pénélope Fournier, Marc-André Fafard
Account Director: Ingrid Roussel
Account Services: Marion Haimon, Annie Woang
Illustrations: Marc Tellier
Project Management, Print : Claudia Riverin
Graphic Production, Print: Julie Hotte
Image Editing: Joanie Évrard and Frédéric St-Denis
Production Manager, Print: Geneviève Demers