2018 Winner
Les Brasseurs du Nord
Boréale – Artisan Series
lg2
BronzeDesign - Packaging
For its new “Artisan series,” beer brand Boreal took a decidedly artistic approach to its packaging. Each of the new beers pays homage to a specific region of Quebec from where the flavour idea was inspired: from simplistic colour gradients for a beachy look, to the red, white and blue sea-inspired pilsner, to the dark and moody ale from the north.
Client : Les Brasseurs du Nord – Érika Godbout, Marie-Christine Fagnan, Isabelle Jolette
Vice-Président, Creative Direction : Claude Auchu
Creative director: David Kessous
Designer : Marie-Pier Gilbert
Copywritter: Pierre-Luc Loranger
Strategy: Marc-André Fafard
Account services: Vanessa Dicaire, Antoine Levasseur, Annie Woang
Illustrations : Jean Landry (Pilsner des mers et Double Blanche du lac [landscape]), Sophie Valentine (Scotch Ale du Nord), Martin Côté (ISA des chutes), Maurice Gervais (Double Blanche du lac [trout])
Project management: Claudia Riverin
Graphic production: lg2
Vice-Président, Creative Direction : Claude Auchu
Creative director: David Kessous
Designer : Marie-Pier Gilbert
Copywritter: Pierre-Luc Loranger
Strategy: Marc-André Fafard
Account services: Vanessa Dicaire, Antoine Levasseur, Annie Woang
Illustrations : Jean Landry (Pilsner des mers et Double Blanche du lac [landscape]), Sophie Valentine (Scotch Ale du Nord), Martin Côté (ISA des chutes), Maurice Gervais (Double Blanche du lac [trout])
Project management: Claudia Riverin
Graphic production: lg2