Nobody likes filling out time sheets, but it’s a crucial part of all agency staffers’ days. For strategy’s Agency of the Year, BBDO unveiled its “new” tracking system – an app that reminded people to complete time sheets when they had some time to spare: on the toilet. “Time$hits” sends a mobile notification when a person approaches the John. In-stall ads helped drive the message home. Of course, it’s all satire, because who wouldn’t prefer to browse Facebook during those precious minutes spent on the toilet?