2018 Winner

Harlequin Enterprises

Viking

BBDO

GoldDigital - Online Film Single – Long-Form

Despite the popularity of the 50 Shades of Grey franchise, there’s still a bit of a taboo when it comes to reading romance novels in public places. To address this concern, Harlequin brought some of its iconic characters (macho Vikings and heart-of-gold cowboys) into the real-world for some very steamy public dates. Captured on hidden cameras, the two videos showcased the over-the-top romance in Harlequin’s books, resulting in more than 11 million views and a widely picked up PR push. If there’s one thing these videos showcase, it’s that romance might be better left bound in the pages of erotic novels.

Agency: BBDO Toronto
SVP, Chief Creative Officer: Denise Rossetto
SVP, Chief Creative Officer: Todd Mackie
VP, ACD, Art Director: Joel Pylypiw
VP, ACD, Copywriter: Chris Booth
Broadcast Producer: Tracey Azzopardi
Account Director: Paul Forrest
Account Supervisor: Zach Kula

Production Company: Circle Productions
Executive Producer: Andria Minott
Director: Timothy Hamilton
DOP: Doug Koch
Producer: Erica Parks
PM: Warren Milando

Post House: Saints Editorial
Executive Producer: Stephanie Hickman
Editor: Stephen Sora

Audio House: Grayson Matthews
Producer: Kelly McCluskey