2017 Winner
Weston Bakeries
Weston Bakeries Branded Environment
Jacknife
GoldDesign - Graphics
To bake a fresh brand identity for its new corporate office, Weston Bakeries blended images from its 100-year history with brightly coloured modern art interpretations of each of its brands. Old, colourful ads and black-and-white photos were mixed with a pop-art-inspired Weston logo (made entirely out of bread pull tabs), while cheesy bread-inspired puns graced the walls. Talk about a tasty idea.
Creative Director: Mike Kelar
Associate Creative Director/Designer: Kim Norwich
Account Director: Stacey O'Connor
Project Manager: Helaena Parkes
Photographers: Steve Krug, Jackman Chiu
Illustrator: Rory O'Sullivan
Videographer: Jonathan Staav
Designers: Mike Kelar, Jackman Chiu, Sandy Jakkavanrangsri, Jan Avendano, Lucas Young, Christine Vickers
Archivist: Derrick Clements
Production: Get Wrapped
Fabricator: Neon Props
Associate Creative Director/Designer: Kim Norwich
Account Director: Stacey O'Connor
Project Manager: Helaena Parkes
Photographers: Steve Krug, Jackman Chiu
Illustrator: Rory O'Sullivan
Videographer: Jonathan Staav
Designers: Mike Kelar, Jackman Chiu, Sandy Jakkavanrangsri, Jan Avendano, Lucas Young, Christine Vickers
Archivist: Derrick Clements
Production: Get Wrapped
Fabricator: Neon Props