2017 Winner
Hotels.com
Winter Swear Jar
J. Walter Thompson Canada
SilverDigital - Best Use of Social Media
Hotels.com knows Canadians hate winter. To reward them for their patience (and vulgarity) during the frigid season, the brand created a “Winter Swear Jar” – an algorithm tied to social media that dropped a virtual quarter in a jar every time someone swore about winter online. Whenever the jar hit “$1,000,” the brand raffled off a trip somewhere toasty.
Chief Creative Officer: Ryan Spelliscy
Associate Creative Directors: Laurent Abesdris, Denise Cole
Art Director: Jose Rivas
Copywriter: Kyla Galloway
Senior Project Manager: Joanne Sincich
VP, Integrated Broadcast: Andrew Schulze
Digital and Social Strategy Director: Adam Ferraro
Vice President, Digital: Kawal Singh
Community Management and Influencer Relations: Jolie Featherstone, Rannie Turingan
Brand Engagement Director: Victoria Radziunas
Managing Director: Darrell Hurst
Group Account Director: Chitty Krishnappa
Senior Developer: Niall Flynn
Group Technical Director: Kevin Tam
Group Director, User Experience: Stuart Thom
Content Director: Lulu Wei, Sauce
Post-Production: Think Tank, Alter Ego
Editing House: Saints Editorial
Audio House: TA2
Media Agency: MEC
Associate Creative Directors: Laurent Abesdris, Denise Cole
Art Director: Jose Rivas
Copywriter: Kyla Galloway
Senior Project Manager: Joanne Sincich
VP, Integrated Broadcast: Andrew Schulze
Digital and Social Strategy Director: Adam Ferraro
Vice President, Digital: Kawal Singh
Community Management and Influencer Relations: Jolie Featherstone, Rannie Turingan
Brand Engagement Director: Victoria Radziunas
Managing Director: Darrell Hurst
Group Account Director: Chitty Krishnappa
Senior Developer: Niall Flynn
Group Technical Director: Kevin Tam
Group Director, User Experience: Stuart Thom
Content Director: Lulu Wei, Sauce
Post-Production: Think Tank, Alter Ego
Editing House: Saints Editorial
Audio House: TA2
Media Agency: MEC