2017 Winner
Molson Canadian
Welcome Party
Rethink
BronzeDigital - Best Use of Social Media
To test Canada’s reputation as a welcoming nation to immigrants at a time when anti-immigration sentiment was on the rise elsewhere in the world, Molson Canadian invited three travellers from Papua New Guinea to trek the country, relying only on the kindness of strangers to make their way across Canada. Consumers could track their journey on social and through Google maps, and many even offered their homes and rides in support.
Creative Directors: Mike Dubrick, Joel Holtby, Aaron Starkman, Ian Grais, Chris Staples, Nicolas Quintal
Art Director: Joel Holtby
Writers: Mike Dubrick, Xavier Blais
Producers: Monika Ghobrial, Marie-Noelle Rosso
Production Company: Lulo Films
Director: Jaime Escallon
Editors: Graham Chisholm, Geoff Ashenhust
Directors of Photography: Ryan Coxworthy, Steven Guevara
Line Producer: Elena Lombardi
Post-Production House: Married To Giants
Audio House: Grayson Matthews
Audio House Producer: Tom Westin
Special Effects: Alter Ego
Account Services: Barrett Holman, Lauren Grudzinski, Caleb Goodman, Alex Lefebvre
Art Director: Joel Holtby
Writers: Mike Dubrick, Xavier Blais
Producers: Monika Ghobrial, Marie-Noelle Rosso
Production Company: Lulo Films
Director: Jaime Escallon
Editors: Graham Chisholm, Geoff Ashenhust
Directors of Photography: Ryan Coxworthy, Steven Guevara
Line Producer: Elena Lombardi
Post-Production House: Married To Giants
Audio House: Grayson Matthews
Audio House Producer: Tom Westin
Special Effects: Alter Ego
Account Services: Barrett Holman, Lauren Grudzinski, Caleb Goodman, Alex Lefebvre