2017 Winner
Kruger/Scotties
The Tissue For Any Issue
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GoldOut-of-Home - Transit/Posters Campaign
GoldPress - Newspaper Campaign
Craft: Illustration/ Art Direction
“The tissue for any issue” campaign for Kruger brand Scotties features a trio of adorable out-of-home transit and print ads. With a box for a head, the cartoons show a number of reasons you might need a tissue – including cutting onions, nicking yourself while shaving or losing a pet. Pass the box, please.
Partner/Executive Creative Director: Marc Fortin
Creative Directors: Lysa Petraccone, Jonathan Lavoie
Account Team: Jacynthe Prince, Frédérique Perron-Thomas, Marie Dubeau Labbé
Copywriter: Marie-Ève Leclerc-Dion
Content Strategists: Anne-Marie Leclair, Julie Bazinet, William Labelle
Partner/Studio Director: Frédéric St-Denis
Illustration/Animation: Shed
Creative Directors: Lysa Petraccone, Jonathan Lavoie
Account Team: Jacynthe Prince, Frédérique Perron-Thomas, Marie Dubeau Labbé
Copywriter: Marie-Ève Leclerc-Dion
Content Strategists: Anne-Marie Leclair, Julie Bazinet, William Labelle
Partner/Studio Director: Frédéric St-Denis
Illustration/Animation: Shed