2017 Winner

Rethink Breast Cancer

Give-A-Care

Lg2

GoldPublic Service - Best in Direct

SilverDesign - New Brand Launch

BronzeDesign - Packaging

Sometimes it’s difficult to know what to give or say to women diagnosed with breast cancer. But considering the unique needs of cancer patients during chemo (and the emotional hardships many of them face), Rethink Breast Cancer decided to create a new line of products specifically geared at them. It used a tongue-in-cheek approach to dealing with overly supportive loved ones (If-one-more-person-tells-me-I-don’t-look-sick-I-might-never-get-rid-of-this headache balm) while providing much needed solutions to the side effects of chemo (All-the-slow-jams-and-silk-sheets-in-the-world-couldn’t-do-it-for-me-right-now-I-need Lube).

Creative Directors: Chris Hirsch, Nellie Kim, Claude Auchu
Copywriter: Ariel Riske
Art Director: Zachary Bautista
Graphic Designer: Élise Cropsal
Digital Creative Director: Jennifer Varvaresso
User Experience: Joel Auchu, Nicholas Baldovini
Digital Planner: Meg Siegel
Account Service: Krista Findlay, Antoine Levasseur, Taylor Johnston
Print/Web Production: Lg2fabrique
Copywriter: Ariel Riske
Art Director: Zachary Bautista
Graphic Designer: Élise Cropsal
Digital Creative Director: Jennifer Varvaresso
User Experience: Joel Auchu, Nicholas Baldovini
Digital Planner: Meg Siegel
Account Service: Krista Findlay, Antoine Levasseur, Taylor Johnston
Print/Web Production: Lg2fabrique