2017 Winner
PepsiCo Foods
Doritos Inferno
BBDO Toronto
BronzeDigital - Best in Augmented/Virtual Reality
For its new Doritos Inferno spicy chip line, the PepsiCo Foods brand headed to the hottest place on earth: a volcano. Using a 360-degree camera, the team descended into the active volcano to capture the experience for VR, which was then made available online for fans, while supporting media coverage and content drummed further discussion of the stunt.
SVP/Executive Creative Directors: Todd Mackie, Denise Rossetto
VP/Associate Creative Director: Derek Blais
Copywriter: Britt Wilen
Agency Producer: Beatrice Bodogh
VP/Account Director: Stephanie Page
Account Supervisor: Solo Gritskiv
Account Executive: Karrie Kwong
Senior Account Planner: Travis St. Denis
Footage Licensing: Ulla Lohman
Editing House: Saints Editorial
Offline Editor: Stephen Sora
Visual FX: The Vanity
Online Editor: Michael Medeiros
Colourist: Andrew Exworth
Media Agency: OMD
Group Director of Strategy: Laura Lewandowski
Strategy Supervisor: Jennifer Weston
Senior Digital Specialist: Taylor Rohaly
PR Agency: Citizen Relations
Vice President: Mark Carpenter
Account Director: Katie Muir
VP/Associate Creative Director: Derek Blais
Copywriter: Britt Wilen
Agency Producer: Beatrice Bodogh
VP/Account Director: Stephanie Page
Account Supervisor: Solo Gritskiv
Account Executive: Karrie Kwong
Senior Account Planner: Travis St. Denis
Footage Licensing: Ulla Lohman
Editing House: Saints Editorial
Offline Editor: Stephen Sora
Visual FX: The Vanity
Online Editor: Michael Medeiros
Colourist: Andrew Exworth
Media Agency: OMD
Group Director of Strategy: Laura Lewandowski
Strategy Supervisor: Jennifer Weston
Senior Digital Specialist: Taylor Rohaly
PR Agency: Citizen Relations
Vice President: Mark Carpenter
Account Director: Katie Muir