2017 Winner

Fromages d'ici (Les Producteurs de lait du Québec)

Our Cheeses

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GoldPress - Magazine Campaign

GoldPress - Magazine Single

Canadian cheese is just as worthy (and tasty) as the fare from more cheese-famous countries. In a trio of print ads for Les producteurs de lait du Québec (the Quebec Milk Producers Association), famous global landmarks – such as the Eiffel Tower, the Leaning Tower of Pisa and the Swiss Alps – were juxtaposed with (locally) famous Quebec landmarks. Skip those foreign cheeses, the ad says: ours are better anyway.

Individual Executions:
GOLD - Magazine Single: "Italy"

Creative Director: Luc Du Sault
Writer/Art Director: Jean Lafrenière
Mac Artist: David Boivin
Strategy Planners: Catherine Darius, Jacinthe Guyot, Anne-Marie Leclair
Account Director: Audrey Lefebvre
Account Manager: Christine Larouche
Agency Producer: Nancy McDonald
Media Planners: Catherine Charpentier, Émilie Dionne (Touché!)
Illustration: Shed