2017 Winner
White Ribbon
#20MinutesofActionforChange
J. Walter Thompson Canada
BronzePublic Service - Integrated Campaign
BronzePublic Service - Online
After a father pleaded for his son, who was convicted of raping a woman, to have a reduced sentence – saying his life shouldn’t be ruined for “20 minutes of action” – White Ribbon co-opted the phrase to create an integrated campaign. Through OOH, digital and print, “#20MinutesofActionforChange” encouraged fathers to speak with their sons about consent, providing tips and information about how to have the conversation, and also using social media to spread the word.
Chief Creative Officer: Ryan Spelliscy
Associate Creative Directors: Denise Cole, Laurent Abesdris
Art Directors: Nicole Ellerton, Denise Cole, Nina Hang
Copywriters: Mark Lewis, Laurent Abesdris
Creative Director of Design: Yen Chu
Director of Design: Rasna Jaswal
Producer: Jennifer Cotton
EVP/Managing Director: Darrell Hurst
Account Supervisor: Sasha Bricel
Director, Digital Production: Lisa Hamilton
Account Director: Chantel Bowen
Programmer: Kevin Tam
Content Strategists: Rebecca Brown, Matthew Stasoff, Kaiti Snell
Social Media Manager: Rannie Turingan
Director: Nikki Ormerod (Westside Studios)
Producer/Photographer: Scott Houghton (Westside Studios)
Editors: Michelle Czukar, Brett Rostrup (Rooster)
Creative Team: Shasta Lutz (Jigsaw Casting), Clinton Homuth (Alter Ego)
Music/Sound: Karen Goora (Vapor RMW), Chris Tait (Pirate)
Associate Creative Directors: Denise Cole, Laurent Abesdris
Art Directors: Nicole Ellerton, Denise Cole, Nina Hang
Copywriters: Mark Lewis, Laurent Abesdris
Creative Director of Design: Yen Chu
Director of Design: Rasna Jaswal
Producer: Jennifer Cotton
EVP/Managing Director: Darrell Hurst
Account Supervisor: Sasha Bricel
Director, Digital Production: Lisa Hamilton
Account Director: Chantel Bowen
Programmer: Kevin Tam
Content Strategists: Rebecca Brown, Matthew Stasoff, Kaiti Snell
Social Media Manager: Rannie Turingan
Director: Nikki Ormerod (Westside Studios)
Producer/Photographer: Scott Houghton (Westside Studios)
Editors: Michelle Czukar, Brett Rostrup (Rooster)
Creative Team: Shasta Lutz (Jigsaw Casting), Clinton Homuth (Alter Ego)
Music/Sound: Karen Goora (Vapor RMW), Chris Tait (Pirate)