2017 Winner
The North Face
Question Madness
Sid Lee
GoldDigital - Online Film Single – Long-Form
Craft: Editing
Is climbing a mountain in the middle of a snowstorm brave or insane? That’s the question North Face poses in a digital anthem spot, which features athletes enduring harsh weather conditions, frustration, tears, injuries and even coming face-to-face with death. Overlaid text asks consumers if it’s obsession or devotion? Crazy or calculated? Madness or progress? For The North Face, it’s all just a matter of perspective.
Creative Directors: Kristian Manchester, Brian Gill, Jean-François Dumais
Art Directors: Jean-Michel Mercier, Alexandre Burt-Riley
Copywriters: Aurélien Liguorini, Andrew Lord
Managing Partner: Nicolas Van Erum
Group Account Director: Justine Trudeau
Account Director: Myriam Veilleux
SVP Strategy: Dustin Rideout
Director of Strategy: Jerry Ferguson
Global Head of Production: Claudia Roy (Sid Lee Studio)
Director: Stacy Peralta (Nonfiction Unlimited)
Executive Producers: Michael Degan, Loretta Jeneski (Nonfiction Unlimited)
Head of Production: Patrick Degan (Nonfiction Unlimited)
Director of Photography: Jeff Stonehouse (Nonfiction Unlimited)
Line Producer: James Shippee (Nonfiction Unlimited)
Production Supervisor: Kenyon Robertson (Nonfiction Unlimited)
1st AD: Kirk Rogers (Nonfiction Unlimited)
Art Directors: Jean-Michel Mercier, Alexandre Burt-Riley
Copywriters: Aurélien Liguorini, Andrew Lord
Managing Partner: Nicolas Van Erum
Group Account Director: Justine Trudeau
Account Director: Myriam Veilleux
SVP Strategy: Dustin Rideout
Director of Strategy: Jerry Ferguson
Global Head of Production: Claudia Roy (Sid Lee Studio)
Director: Stacy Peralta (Nonfiction Unlimited)
Executive Producers: Michael Degan, Loretta Jeneski (Nonfiction Unlimited)
Head of Production: Patrick Degan (Nonfiction Unlimited)
Director of Photography: Jeff Stonehouse (Nonfiction Unlimited)
Line Producer: James Shippee (Nonfiction Unlimited)
Production Supervisor: Kenyon Robertson (Nonfiction Unlimited)
1st AD: Kirk Rogers (Nonfiction Unlimited)