Farnham Ale & Lager took to print and OOH to show off what it means to be “bitter.” Creative featured the different “Degrees of Bitterness,” with gradient illustrations of frustrating scenes that might cause a person to feel bitter (like a blanket being increasingly hogged by a partner in bed). Corresponding colours matched with the brand’s variety of light-to-bitter beers.

Individual Executions:
GOLD - Newspaper Single: "Stairs"
SILVER - Transit/Posters Single: "Boat"
SILVER - Newspaper Single: "Boat"