2017 Winner
Jamieson Vitamins
One Second Vitamins
Union
SilverDigital - Online Film Campaign – 15 Seconds and Under
To promote its new vitamin spray – which takes only a second to consume – Jamieson rolled out a series of onesecond digital videos to demonstrate how easy it is to take vitamins with the spray. The brand also rolled out a Twitter bot which would, within one second, tweet back coupons to anyone using the hashtag #onesecondvitamin.
Chief Creative Officer: Lance Martin
Associate Creative Director/Art Director: Adam Thur
Associate Creative Director/Copywriter: Rica Eckersley
Agency Producer: Grace Lee
Account Manager: Emily Goldberg
Account Director: Raluca Kostovski
Group Account Director: Kimberlee Welch
Production Company: Nimble Content
Associate Creative Director/Art Director: Adam Thur
Associate Creative Director/Copywriter: Rica Eckersley
Agency Producer: Grace Lee
Account Manager: Emily Goldberg
Account Director: Raluca Kostovski
Group Account Director: Kimberlee Welch
Production Company: Nimble Content