2017 Winner
Scotts Canada
Green Screen
Rethink
SilverDigital - Creative Use of Technology
BronzeOut-of-Home - Experiential/Special Events/Stunts
During the Toronto International Film Festival (TIFF), Scotts rolled out videos that showed how grass treated with its products is green enough to double as a green screen. It visited a Toronto park to test the “Green Screen” by having people lie on the grass and be “transported” to various exotic locations, with the resulting photos shared on social media.
Creative Directors: Aaron Starkman, Dre Labre, Ian Grais, Chris Staples
Art Director: Jake Bundock
Writer: Andrew Chhour
Broadcast Producer: Catherine Dumas
Account Services: Marie Lunny
Content Strategist: Leah Gregg
Production Company: Suneeva
Executive Producer: Geoff Cornish
Directors Rep: Hannah Gill
Line Producer: Evan Landry
Director: Lewis
Director of Photography: Kris Belchevski
Editing House: School
Editor: Mark Morton
Audio House: Vapor/RMW
Audio House Producer: Jeff Cohen
Producer/Composer: Dustin Anstey
Engineer: Ryan Chalmers
Post-Production House: The Vanity
Special Effects: Michael Medeiros
Transfer: Alter Ego
Colourist: Patrick Samaniego
Art Director: Jake Bundock
Writer: Andrew Chhour
Broadcast Producer: Catherine Dumas
Account Services: Marie Lunny
Content Strategist: Leah Gregg
Production Company: Suneeva
Executive Producer: Geoff Cornish
Directors Rep: Hannah Gill
Line Producer: Evan Landry
Director: Lewis
Director of Photography: Kris Belchevski
Editing House: School
Editor: Mark Morton
Audio House: Vapor/RMW
Audio House Producer: Jeff Cohen
Producer/Composer: Dustin Anstey
Engineer: Ryan Chalmers
Post-Production House: The Vanity
Special Effects: Michael Medeiros
Transfer: Alter Ego
Colourist: Patrick Samaniego