2017 Winner
Ubisoft Canada
Watch Dogs 2
Bleublancrouge
BronzeDigital - Games
To promote its new Watch Dogs 2 video game, Ubisoft created a complex puzzle and encouraged the online community to solve it together. An original clue provided at the Fan Expo convention led to a Twitter feed and video, which had to be deciphered in order to find a code that would unlock a private website. This then provided more information about the video game and an opportunity for those who solved the puzzle to meet up.
Partner/VP Account Services: Michelle Aboud
Partner/VP Media: Dave Gourde
Account Director: Edgard Troadec
Account Executive: Leah Léger
Partner/VP/Creative Director: Jonathan Rouxel
Associate Creative Director: Dominique Bulmer
Copywriters: Adrien Héron, Ugo Martinez
Art Director: Julien Hérisson
Creative Technologist: Edouard Reinach
Agency Producers: Anne Saint-Laurent, Mylène Levesque, Marie-Soleil Viau
Editor/Motion Design: Richard Yergeau
Senior Director, Marketing & Communications: Lucile Bousquet (Ubisoft)
Experiential Manager: Marie-Claude Gagné (Ubisoft)
Content & Creative Coordinator: Garinne Bechakjian (Ubisoft)
Digital Marketing Coordinator: Arnaud Bourassa Francoeur (Ubisoft)
Programmatic Specialist: Ryan Bell (Ubisoft)
Web Team : Qu4treCentQu4tre
PR Agency: North Strategic
Media Agency: Ubisoft Canada
Experiential Production/Sound Engineering: 1one production
Experiential Agency: Czar Media
Partner/VP Media: Dave Gourde
Account Director: Edgard Troadec
Account Executive: Leah Léger
Partner/VP/Creative Director: Jonathan Rouxel
Associate Creative Director: Dominique Bulmer
Copywriters: Adrien Héron, Ugo Martinez
Art Director: Julien Hérisson
Creative Technologist: Edouard Reinach
Agency Producers: Anne Saint-Laurent, Mylène Levesque, Marie-Soleil Viau
Editor/Motion Design: Richard Yergeau
Senior Director, Marketing & Communications: Lucile Bousquet (Ubisoft)
Experiential Manager: Marie-Claude Gagné (Ubisoft)
Content & Creative Coordinator: Garinne Bechakjian (Ubisoft)
Digital Marketing Coordinator: Arnaud Bourassa Francoeur (Ubisoft)
Programmatic Specialist: Ryan Bell (Ubisoft)
Web Team : Qu4treCentQu4tre
PR Agency: North Strategic
Media Agency: Ubisoft Canada
Experiential Production/Sound Engineering: 1one production
Experiential Agency: Czar Media