2017 Winner
WD-40
Haunted Door
BIMM
SilverDigital - Apps/Mobile
SilverDirect - Best in Direct
While WD-40 is an effective tool to eliminate your doors’ squeaks and creaks, there are those rare occasions when you might actually want the creepy noise. During Halloween, the brand rolled out a motion-activated app that released haunting creaks when a door opened. Consumers simply had to hang the phone on the door in a specially created door hanger that the brand mailed out to consumers (any old bag would also do the trick) and then choose one of three different sounds to creep out unsuspecting trick-or-treaters.
Chief Creative Officer/Art Director/Illustrator: Roehl Sanchez
Creative Director/Copywriter: Rene Rouleau
Art Director/Creative Group Head: Noel Naguiat
Copywriter: Sarah Cody
Creative Services: Frank Gianforcaro
Client Services: Mike Da Ponte
Account Executive: Alia Kuksis
VP Technology: Ralph Reefke
Web Developer: Alex Tarapacky
Director of PMO/Operations: Alex Tangi
Senior Developer/QA: Sirine Habaili
Sound: Earl Torno (Retriever)
PR: Stephen Rouse
Print Production: Ashley Mainguy
Proofreader: Aviva Guldis
Junior Business Analyst: Areeba Mazhar
Creative Director/Copywriter: Rene Rouleau
Art Director/Creative Group Head: Noel Naguiat
Copywriter: Sarah Cody
Creative Services: Frank Gianforcaro
Client Services: Mike Da Ponte
Account Executive: Alia Kuksis
VP Technology: Ralph Reefke
Web Developer: Alex Tarapacky
Director of PMO/Operations: Alex Tangi
Senior Developer/QA: Sirine Habaili
Sound: Earl Torno (Retriever)
PR: Stephen Rouse
Print Production: Ashley Mainguy
Proofreader: Aviva Guldis
Junior Business Analyst: Areeba Mazhar