About

The Hall of Marketing Gold was born on the eve of the Marketing Awards' 100th anniversary in 2022. As the program looked back on its time in Canadian advertising, it decided to begin recognizing the creative powerhouses and agency builders revered by their peers for galvanizing the industry forward.

Strategy invited an Advisory Board to design the program, with the criteria being that inductees needed to have inspired a culture of creativity and improved the calibre of the work and how it’s done. They are also mega mentors who broke ceilings, gave back to the industry, nurtured talent and elevated Canada on the world stage.

Canada has a deep pool of inspirational creative leaders past and present, of which the Marketing Awards plans to recognize on an annual basis. Each year, the inductees will be recognized at the Marketing Awards gala, with the lifetime achievement awards presented alongside the competition's winners in Advertising, Public Service, Design, Multicultural and Craft.