2020 Winner

CASE SUMMARY

An ad agency like Cossette has to sell its services by, um, selling its services. To do that, it created an online environment that would act as a portfolio, hiring platform, newsfeed, and much more. It brought its services and expertise, success stories, current news, offers and contact information together on a fully-responsive platform. The site was designed with navigation that’s intuitive and more interactive than before. In fact, page engagement increased by 87% and users now stay almost 50% longer on the site.

Credits

Client & Agency: Cossette
Global Chief Creative Officers: Carlos Moreno, Peter Ignazi
VP, Creative Advertising: Anne-Claude Chénier
VP, Design and Branding: Barbara Jacques
VP, Digital Business Lead : Stéphane Alozy
Art Directors: Anne-Marie Clermont, Vanille Windenberger
Copywriters : Richard Rochette-Villeneuve, Vicky Morin, Alexandra Oliviero, Marc-André Lafrance
Senior Director, Corporate Communications : Stacey Masson
Account Manager: Charles-André Marleau, Katerine Leftakis, Jean-Frédéric Barrette, Roxanne Chaudier

Production: Septième
Video Director : Dominique Dufour
Production Assistant : Mélissa Audette
Video Production : Yoan Boisjoli

Production : L’Éloi
Director : Soleil Denault
Production Assistant : Mélissa Audette