2019 Winner

TD Bank

It's Called What?

Barrett and Welsh

SilverMulticultural - Radio

Two friends newly arrived in Canada compare notes on how everything here has a different name than back home. Financial terms are particularly hard. A dollar is called a loonie, and it’s all downhill from there. To acknowledge this linguistic challenge and position itself as an ally to newcomers looking to build a financial future, this upbeat radio spot assures listeners that “with TD, you can be ready.”

Chief Creative Officer: Gavin Barrett
Chief Creative Officer: Mike Welsh
Creative Group Head: Bhupesh Luther
Copywriter: Savio Alvares
Copywriter: Lefty Saxena
Account Director: Ben Borges
Producer: Tina Chan
Production House: Wanted! Sound+Picture
Sound Engineer: Jeff Styga
Voice Talent: Shawna D'Silva, Ali Kazmi, Sunny Rizvi